RML (Retro-Modern Line) is a niche philosophy where iconic OEM wheel designs are modernized to work with newer cars, bigger brakes, and for vehicle owners who simply love the "OEM+" aesthetic. Not only can it not be an everything-to-everyone business model, what sets it apart is it absolutely isn't meant to be. Simply put, Brad doesn't believe that a cool cast wheel should only exist if 100,000 people will buy it. Or 10,000 people. Or, in some cases, even 1,000. And this is what makes the RML business model unique in the word of cast wheels.